Delta Capita, a division of Prytek, is a leading global managed services, technology solutions and consulting provider with a unique combination of experience in financial services and capability in technology innovation.
Humanise was assigned the overarching rebrand of Delta Capita which included all visual language treatments and stationery as well as the design and development of a completely overhauled website.
The new Delta Capita Brand Identity needed to embody a fresh, sophisticated, slick and innovative look and feel.
To build upon Delta Capita’s mandate to help financial services institutions improve their processes and overheads by “Reinventing the financial services value chain.”
Position Delta Capita to become Europe's leading fintech accelerator.
Colour ratios are an essential guide to how much colour to use in any given layout or design.
Overall the Delta Capita colour palette is clean and minimalist, using lots of white space and open flat colours to create a contemporary and sophisticated identity. White and navy can be used as full page colours as long as sufficient contrast and balance in colour usage is observed.
The new Delta Capita brand identity is an evolution of the original, building upon the company’s new positioning statement “Reinventing the financial services value chain.”. The new formation has a modern, progressive and sophisticated feel which is designed to represent the outcomes of growth and abundance instilled in the Delta Capita service offering.
The website redesign resulted in a slick, sophisticated yet contemporary experience and the architecture of the content and navigation highlight the Delta Capita solutions to drive users into their specific areas of expertise faster, resulting in more qualified leads and improved user experience. We followed this up by differentiating the service areas through “Moment of impact” visuals, beautiful content and subtle vector animations to elevate the visual language.