Development  /  Web Design  /  Wordpress

Edgars Beauty

+ User Experience
+ Website Design (UI)
+ WordPress Development
+ Retail
+ Health &
+ Beauty

Retail Beauty



Humanise Digital was approached by Retailability to help them launch a new premium beauty hub for the Edgars customer.

The product was intended to deliver answers, information, news, new launches and trends happening in the beauty industry right now.


To meet the business, audience and technology needs, Humanise Digital designed a minimalist user interface that highlighted the content as the hero and supported the Edgars brand to drive users to their Ecommerce website. A narrow, user-friendly navigation allowed people to quickly and easily find what they needed within the SKINCARE, MAKE-UP, FRAGRANCE and MEN’S GROOMING pillars.

The website was developed using WordPress to ensure ease of maintenance for the content experts and SEO optimised to ensure good organic ranking as the domain improved its domain authority and grew its audience. We further integrated newsletter subscriptions, polls and quiz components to ensure Edgars Beauty had the ability to gather feedback and engage its audience on what matters to them most.

Premier Local

Beauty Hub


The Result

The result was an easy to manage, people-first web solution that grew the Edgars Beauty audience, drove leads and sales through the Edgars Ecommerce store, grew a newsletter database and elegantly represented content to keep Edgars top of mind.

The Edgars Beauty Hub delivers answers to the Edgars customer in a meaningful and elegant way to ensure they are positioned as the premium place for all things beauty.