Cedarberg Travel offers tailor-made holidays and safaris, backed by local expertise and insight, to deliver the experience of a lifetime.
Humanise was tasked with the Cedarberg Travel brand identity refresh, user experience and interface design.
Cedarberg Travel has a wealth of experience and expertise in safari and luxury holiday planning to fit every need and desire. The challenge was how to translate their wide range of experiences and packages on offer, while making them feel accessible, trusted and gathering of potential clients requirements seamless and friction free.
To connect with Cedarberg Travel’s tailor-made expertise and quality of service, Humanise crafted brand identity refinements that uplifted the visual language and built on the brands quality and prestige in the safari and holiday planning space. We did this by simplifying the logo, updating the colour palette to remove any old browns and muted tones, uplifting the green hues and typography to improve visual hierarchy and the brands ability to communicate clearly and succinctly.
The Cedarberg Travel website was redesigned using the brand's revised visual language with improved navigation, search and safari planning tool to improve people's ability to find the perfect safari experience. Interface communications were vastly improved with beautiful photography, stunning typography, on-page sticky tab system and a mobile optimised user experience that made browsing the wide range of holiday options on offer in a simple and easy to book manner.