To meet the business, audience and technology needs, Humanise Digital designed a minimalist user interface that highlighted the content as the hero and supported the Edgars brand to drive users to their Ecommerce website. A narrow, user-friendly navigation allowed people to quickly and easily find what they needed within the SKINCARE, MAKE-UP, FRAGRANCE and MEN’S GROOMING pillars.
The website was developed using WordPress to ensure ease of maintenance for the content experts and SEO optimised to ensure good organic ranking as the domain improved its domain authority and grew its audience. We further integrated newsletter subscriptions, polls and quiz components to ensure Edgars Beauty had the ability to gather feedback and engage its audience on what matters to them most.
